W Fold Leaflet Printing

W-Folded Leaflet Printing

The zig zag folding style of W-folded leaflets is perfect for presenting step-by-step information or guides. Each panel unfolds in a sequence, guiding the reader through the content in a logical order. This makes W-folded leaflets particularly effective for instructional materials, tutorials, educational content, or any communication that requires a clear, step-by-step approach.

W-folded leaflets are highly versatile and can be used for a wide range of marketing and informational purposes. They are commonly used for brochures, product catalogs, travel guides, restaurant menus, event programs, or informational pamphlets. The multiple panels provide ample space for creativity and customization, allowing businesses to highlight different products, services, or messages on each panel.

W-folded leaflets are compact when folded, making them easy to distribute in various settings, such as trade shows, conferences, events, or retail locations. Their compact size also makes them suitable for direct mail campaigns, where they can be easily included in standard envelopes. The convenience of the W-fold format increases the likelihood that recipients will keep and read the leaflet.

Looking for a way to display your leaflets? Then check out our range of Cardboard Display Stands: Cardboard Leaflet Displays | Cardboard Brochure Stands | Cardboard A4 Counter Displays | Cardboard Shelved Counter Display

UK shipping is free, exceptions apply.

Technical Specifications for W Folded Leaflet

How To Design Unlaminated Folded Leaflets

• Artwork templates are available for download to assist with setting up your files. These include the panel widths required, too.

• Before submitting folded leaflet artwork, we recommend you print a mock up to check the artwork is positioned correctly.

• When creating any leaflet, please supply your artwork as a 2 page, double sided PDF. For example, on an A4 folded to A5, page 1 should display pages 4 & 1 of the leaflet and page 2 should display pages 2 & 3, as shown in this illustration. 

• When creating artwork with a landscape fold, please submit the front and back pages on the same page, with the front page orientation correct and the back page rotated 180°. The inside pages should be on page 2 and rotated 180° so that the orientation is correct on the final print. You can check the orientation is correct by printing a mock up before submitting your artwork.

• Please note for artwork that includes coloured backgrounds, or coloured elements which overlap the fold lines, we would recommend ordering our laminated leaflets to protect the ink and paper from cracking and provide a smooth fold.

Our Folding Guide will help you choose the right fold for your project.

All folded leaflets printed on 130gsm and 170gsm sized A4 to A6, or A7 on paper less than 300gsm, are tax-exempt.

UK shipping is free, exceptions apply.

High Quality Printing with Sustainability in mind.

We are working hard to mitigate our environmental impact and are following an emissions reduction program to lower our direct and indirect emissions which will lead us to Net Zero by 2040.

We are working hard to introduce more environmentally credible products in our range and we encourage you to consider using more of those products.

Tradeprint supports Two Sides, the print and paper advocacy group that aims to dispel myths around greenwashing and promote paper as a truly sustainable product.

We are committed to reducing waste and in particular aiming to eliminate problematic plastics from our printing and fulfilment operation.

Read full Environmental policy here.